MIGHTY HERO HOMES: 84 HOMES. ONE MISSION.

MIGHTY HERO HOMES:

84 HOMES. ONE MISSION.

Milledgeville Town Hall Campaign Sprint PROPOSAL

Powered by Verbal Marketing

Executive Summary

Mighty Hero Homes has a powerful mission: helping Veterans rebuild their lives through permanent housing, dignity, support, and community. That mission now has a major public credibility boost from Lt. Governor Burt Jones’ support, and the upcoming Milledgeville town hall focused on plans for an 84-home Veteran community.

Drew Walston’s recent newsletter announced Lt. Governor Jones’ public support and highlighted a shared desire to help Veterans rebuild their lives through permanent housing. The newsletter also included Lt. Governor Jones’ statement that Veterans deserve “more than temporary shelter solutions” and deserve the opportunity to rebuild their lives with honor.

Derek Layne later shared the approved press release and asked Verbal Marketing to coordinate with Paige Rajala to better reach the Milledgeville community and increase awareness for the upcoming town hall. Paige provided the current media and community outreach list, including local publications, radio stations, television stations, Visit Milledgeville, and the Milledgeville-Baldwin Chamber of Commerce.

Verbal Marketing recommends launching 84 HOMES. ONE MISSION, a campaign sprint designed to turn Mighty Hero Homes’ press release, leadership updates, town hall announcement, and 84-home Base vision into a coordinated publishing campaign across articles, social media, YouTube, Mighty Minute content, visuals, email/newsletter copy, donor education, and media/community outreach support.

This proposal is built around one central idea:

Mighty Hero Homes already has the mission, the message, and the moment. Verbal Marketing can help turn that moment into a structured campaign that raises awareness, influences attendance, supports donor engagement, and builds post-event momentum.

Campaign Opportunity

The upcoming June 4 Milledgeville town hall gives Mighty Hero Homes an important opportunity to move beyond traditional press-release distribution and scattered social media posts.

The campaign opportunity is to create a structured public awareness push that repeatedly answers:

Why does the town hall matter?

Why should Milledgeville and Baldwin County show up?

Why does an 84-home Veteran community matter?

Why should donors, sponsors, churches, civic leaders, and local businesses care?

How can the public become part of the mission?

The campaign theme, 84 HOMES. ONE MISSION., gives Mighty Hero Homes a clear message that can be repeated across every asset.

Campaign Objective

The objective of this campaign sprint is to help Mighty Hero Homes:

Increase awareness of the June 4th town hall in Milledgeville.
Influence attendance from Milledgeville, Baldwin County, Veterans, families, churches, businesses, civic leaders, donors, sponsors, and community supporters.

Educate the public on why the 84-home Base matters.

Use Lt. Governor Burt Jones’ public support as a credibility anchor.

Create article-based content packages that also generate social media posts, HeyGen/Mighty Minute scripts, YouTube packaging, mini-covers, email blurbs, and StreamYard tickers.

Support media and donor outreach if Paige needs help with coordination.

Create post-event content that continues building support after the town hall.

Position Drew Walston as a public-facing authority in the Veteran homelessness ecosystem.

Campaign Theme

84 HOMES. ONE MISSION.

Supporting Message:

Milledgeville has an opportunity to help build more than homes. It has an opportunity to help build stability, dignity, and community for Veterans and their families.

Campaign CTA:

Become A Mighty Hero Homes Ambassador | Because They Deserve Better.

Campaign Website:

MightyHeroHomes.org

Approved StreamYard Ticker Format:

Strategic Foundation:

The Mighty Hero Homes Hybrid Veteran Service Publishing System

Verbal Marketing has developed a custom publishing system for Mighty Hero Homes that turns each approved campaign topic into a complete publishing package.

The system follows this structure:

Topic / Story / Event / Leadership Message → Research → Article → Social Copy → Mini-Cover → YouTube/Livestream Package → HeyGen/Mighty Minute Script → Reel/Short Caption → StreamYard Ticker → Email/Newsletter Blurb → CTA → Publishing Notes

This keeps every piece of campaign content aligned, efficient, and reusable.

The article is the foundation. From each article, Verbal Marketing produces the connected assets needed for social media, YouTube, Mighty Minute content, visuals, email/newsletter use, and public campaign messaging.

Mighty Hero Homes Veteran Service Pillars

The campaign will be organized around Mighty Hero Homes’ eight Veteran Service Pillars.

Veteran Housing & Homelessness

Used to explain the core crisis, the 84-home Base vision, and the need for permanent, supportive housing.

Veteran Health & Wellness

Used to explain why housing supports healing, mental health, recovery, rest, and long-term stability.

Veteran Reintegration & Daily Support

Used to explain what Veterans need after service, including community, daily resources, purpose, and a stable path forward.

Community Events & Outreach

Used to promote the June 4 town hall, local participation, community awareness, and follow-up engagement.

Donor Education & Transparency

Used to educate supporters on why donations matter and how support connects to real mission needs.

Veteran Stories & Human Impact

Used to tell dignified stories that humanize the mission without exploiting Veterans’ hardships.

Advocacy, Policy & Public Awareness

Used to discuss public support, HUD-VASH, government involvement, and the broader Veteran homelessness ecosystem.

Partnerships, Sponsors & Local Business Support

Used to activate businesses, churches, civic leaders, sponsors, donors, and community organizations.

These pillars are not just content categories. They are a message architecture that helps Mighty Hero Homes communicate consistently across articles, YouTube, social media, donor outreach, sponsor messaging, and public events.

Drew Walston Leadership Voice

A major benefit of this publishing system is that it allows Mighty Hero Homes to develop and strengthen Drew Walston’s public voice.

The content can be written as if Drew is directly addressing the public with compassion, clarity, and mission authority. This helps position Drew as a visible leader in the fight to end Veteran homelessness.

Each article can become:

A Drew-style founder message.
A YouTube livestream topic.
A HeyGen/Mighty Minute script.
A donor education message.
A LinkedIn leadership post.
A Facebook community post.
A short-form video script.
A sponsor talking point.
A town hall message.
A media/interview talking point.

This matters because supporters not only follow missions. They follow trusted leaders who can clearly and consistently explain the mission.

Campaign Deliverable Structure

Each approved campaign topic becomes one complete publishing package.

One Complete Campaign Publishing Package Includes:

One campaign article or blog draft

One social media copy package

One mini-cover visual direction

One YouTube/livestream package

One HeyGen avatar script

One Mighty Minute script

One Reel/Short caption

One StreamYard ticker

One email/newsletter blurb

One CTA and a publishing notes section

This structure ensures that each article automatically produces the matching video, social, visual, and campaign assets. Nothing is created in isolation.

Campaign Timeline

This timeline is intentionally restricted to the active campaign sprint window.

Phase 1: Campaign Launch

May 20th – May 24th

Goal: Establish the campaign message, introduce the 84-home vision, and begin public awareness.

Potential deliverables:

Initial campaign packages
Campaign message map
Social media launch posts
Mini-cover visuals
YouTube/Mighty Minute scripts
Email/newsletter copy

Phase 2: Community Awareness + Attendance Push

May 25th – May 31st

Goal: Educate local audiences, increase awareness in Milledgeville/Baldwin County, and encourage community leaders, residents, churches, businesses, donors, sponsors, and Veterans to attend.

Potential deliverables:

Community-focused campaign packages
Attendance-driving social copy
Drew-style founder messages
Mighty Minute scripts
YouTube/livestream packaging
Partner/share copy

Phase 3: Final Event Push

June 1st – June 4th

Goal: Drive final reminders, clarify why the town hall matters, and reinforce the call to show up.

Potential deliverables:

Final reminder packages
Countdown content
Reel/Short captions
Email/newsletter reminders
Media/community follow-up copy
StreamYard tickers

Phase 4: Post-Event Momentum

June 5th

Goal: Capture the event, recap the mission, thank attendees, and transition the campaign into donation, sponsor, ambassador, and follow-up messaging.

Potential deliverables:

Post-event recap package
Thank-you message
Donor/sponsor follow-up copy
YouTube recap packaging
Social media recap copy
Next-step CTA

Proof of Concept: Housing Is Healing for Homeless Veterans

Verbal Marketing has already created a proof-of-concept package to demonstrate the power of the publishing system.

Published Article

Housing Is Healing for Homeless Veterans

www.verbal-marketing.com/housing-is-healing-for-homeless-veterans

This article shows how one Veteran-service topic can become:

A published Verbalism article.
A donor education message.
A Drew-style public-facing mission article.
Social media copy.
Mini-cover artwork.
YouTube thumbnail artwork.
A YouTube video.
A Reel/Short concept.
A Mighty Minute content asset.
A reusable visual direction.
A campaign CTA.
A shareable link for Mighty Hero Homes leadership, donors, sponsors, and community supporters.

Shared Google Drive Folder

Google Drive Folder:

Publishing House Proposal

The shared folder will include:

Article link
Video links
Mini-cover images
YouTube thumbnail visuals
Social media copy
Campaign visuals
Reel/Short assets
Publishing notes
Future campaign materials

This gives Mighty Hero Homes leadership a centralized location to review, download, approve, repost, and reuse all campaign assets.

YouTube, HeyGen, and Mighty Minute Integration

The publishing system keeps YouTube, HeyGen, and Mighty Minute content connected to the article packages.

The article creates the message.

The HeyGen script turns the message into a video.

The Mighty Minute version turns the message into short-form content.

The YouTube package turns the message into a channel asset.

The mini-cover and thumbnail visuals make the message shareable.

This avoids scattered content production and keeps every output connected to the same campaign strategy.

YouTube/Livestream Package May Include:

SEO title
Description
Tags
Hashtags
Pinned comment
Thumbnail text suggestion
StreamYard ticker
Livestream topic
Video talking points
CTA language
Article link placement
MightyHeroHomes.org placement

Mighty Minute Use

Each article can produce a short Mighty Minute-style message that can be used for:

YouTube Shorts
Instagram Reels
Facebook Reels
TikTok
LinkedIn short video
YouTube Community post support
Campaign reminders

Visual Campaign System

Verbal Marketing can create a reusable visual direction system for each campaign package.

Each article package can include visual direction for:

Article cover image
Mini-cover graphic
YouTube thumbnail
Reel/Short cover
Livestream title screen
Social media visual
Optional ad creative direction

The goal is to help Mighty Hero Homes create consistent, original, mission-aligned visuals without starting from scratch for every post.

Visual Style:

Cinematic
Respectful
Veteran-centered
Community-focused
Warm but urgent
Original artwork
Brand-consistent
Built for reuse across platforms

Campaign Visual Headline Examples:

84 HOMES. ONE MISSION.
MILLEDGEVILLE, THE MISSION IS HERE.
HONOR NEEDS AN ADDRESS.
THE MISSION NEEDS PARTNERS.
WILL THE COMMUNITY SHOW UP?
MORE THAN HOMES.
SHOW UP. STAND UP. STEP IN.
THE MISSION CONTINUES.

Media and Donor Outreach Support

Paige has already contacted several media and community outlets, including Union-Recorder, Baldwin Bulletin, WMVG, WMGZ, 13WMAZ, WGXA-TV 24, 41NBC/WMGT, WPGA ABC 58, WJBF-TV, Visit Milledgeville, and the Milledgeville-Baldwin Chamber of Commerce.

If needed, Verbal Marketing can support that outreach by creating:

Media follow-up email copy
Outlet-specific talking points
Donor outreach copy
Sponsor message copy
Community share text
Radio talking points
TV interview talking points
Drew quote sheet
Event reminder copy
Post-event recap pitch

The goal is not to replace Mighty Hero Homes’ existing outreach, but to strengthen and organize it.

Publishing and Distribution Options

Option 1: Verbal Marketing Publishes and Hosts

Verbal Marketing can create, format, and publish campaign articles on the Verbal Marketing website.

Mighty Hero Homes can then share the published Verbal Marketing link across social media, email, YouTube descriptions, donor updates, sponsor outreach, and community partner communications.

This is the fastest option and saves Mighty Hero Homes time.

Option 2: Mighty Hero Homes Publishes Internally

Verbal Marketing can provide copy-ready article packages, so Mighty Hero Homes can publish directly on its website, blog, newsletter, or internal publishing system. This keeps traffic on MightyHeroHomes.org and gives Mighty Hero Homes direct ownership of the publishing destination.

Recommended Hybrid

Verbal Marketing publishes quickly for immediate campaign use, while also providing Mighty Hero Homes with a copy-ready version to republish internally when ready.

Campaign Package Pricing

Verbal Marketing recognizes Mighty Hero Homes as a nonprofit serving homeless Veterans. This proposal has been priced with respect for the mission, the urgency of the June 4 town hall, and the need for a realistic campaign structure.

As a Veteran and supporter of Mighty Hero Homes’ mission, Courtney Shepherd and Verbal Marketing are offering mission-aligned campaign pricing to help Mighty Hero Homes raise awareness, increase attendance, educate donors, support media outreach, and build momentum for the 84-home Milledgeville Base.

Option 1: Flat Campaign Sprint Fee — $1,000

Best for: A focused campaign foundation leading into the June 4 town hall.

Includes:

5 complete campaign publishing packages
Campaign message map
Campaign topic planning based on Mighty Hero Homes leadership input
Article copy in Drew Walston’s leadership voice
Social media copy for each article
Mini-cover visual direction for each article
YouTube/livestream package for each article
HeyGen/Mighty Minute script for each article
Reel/Short caption for each article
StreamYard ticker for each article
Email/newsletter blurb for each article
CTA and publishing notes
Shared Google Drive folder organization

Additional campaign packages: $75–$100 each, depending on scope.

Option 2: Recommended Sprint — $1,250

Best for: A stronger campaign push with more visibility across articles, social media, YouTube, Mighty Minute content, and event awareness.

Includes:

7 complete campaign publishing packages
Campaign message map
Campaign topic planning based on Mighty Hero Homes leadership input
Article copy in Drew Walston’s leadership voice
Social media copy for each article
Mini-cover visual direction for each article
YouTube/livestream package for each article
HeyGen/Mighty Minute script for each article
Reel/Short caption for each article
StreamYard ticker for each article
Email/newsletter blurb for each article
CTA and publishing notes
Shared Google Drive folder organization
Post-event recap package framework

Additional campaign packages: $75–$100 each, depending on scope.

Option 3: Full Sprint — $1,550

Best for: Full campaign support before, during, and immediately after the June 4 town hall.

Includes:

10 complete campaign publishing packages
Campaign message map
Campaign topic planning based on Mighty Hero Homes leadership input
Article copy in Drew Walston’s leadership voice
Social media copy for each article
Mini-cover visual direction for each article
YouTube/livestream package for each article
HeyGen/Mighty Minute script for each article
Reel/Short caption for each article
StreamYard ticker for each article
Email/newsletter blurb for each article
CTA and publishing notes
Shared Google Drive folder organization
Post-event recap package
Media and donor outreach support using the existing outreach list
Coordination support if Paige needs help following up with media/community contacts

This option is recommended if Mighty Hero Homes wants the strongest campaign push, including both publishing support and outreach coordination.

Optional Add-Ons

Each optional add-on costs $150.

YouTube Upload & Channel Support — $150

Includes uploading approved standard videos, Shorts, and Community posts, plus support with titles, descriptions, tags, hashtags, pinned comments, playlist placement, and links back to the article or campaign page.

Finished Visual Design Production — $150

Includes production of campaign-ready mini-covers, YouTube thumbnails, social graphics, reel covers, or article visuals based on the approved visual prompt system.

Paid Campaign Creative Setup — $150

Includes ad copy, headline variations, CTA options, visual direction, and campaign messaging angles for donation, attendance, sponsor, or awareness ads.

Paid ad spend is separate.

Media / Donor Follow-Up Support — $150

Includes follow-up email copy, message variations, outlet-specific talking points, donor outreach language, sponsor message copy, and community share text.

This is included in the Full Sprint but is available as an add-on for the Flat Campaign Sprint or the Recommended Sprint.

Same-Day Rapid Response Support

Same-day rapid-response support is available for urgent campaign needs at $50 per request, outside the approved campaign schedule.

This can include urgent support for:

Event updates
Media requests
Leadership quotes
Donation messages
Sponsor updates
Community announcements
Last-minute reminders
Post-event updates
Same-day social copy
Same-day article add-ons

This allows Mighty Hero Homes to send Verbal Marketing a topic, link, update, or message and receive a rapid campaign asset without disrupting the approved schedule.

Scope Notes

This campaign fee covers Verbal Marketing’s strategy, writing, publishing system execution, social media packaging, YouTube/livestream packaging, HeyGen/Mighty Minute scripting, visual direction, email/newsletter copy, StreamYard ticker language, and campaign CTA structure.

The following costs are excluded unless approved separately:

Paid advertising spend
Printing
Travel
Event production
Third-party software or platform fees
Professional video editing beyond the agreed scope
Professional photography or videography
Boosted posts
Ad placement costs
Advanced graphic design beyond the selected package/add-on scope

Recommended Package

Verbal Marketing recommends the Recommended Sprint at $1,250 as the strongest balance of affordability and campaign coverage.

This gives Mighty Hero Homes seven complete publishing packages between May 20th and June 5th, while keeping the campaign focused, realistic, and flexible.

If Mighty Hero Homes wants deeper support with media coordination, donor outreach, and maximum campaign output, the Full Sprint at $1,550 provides the strongest coverage.

Why Verbal Marketing Should Lead This Campaign

Mighty Hero Homes already has the mission, the press release, the upcoming town hall, and the public support of Lt. Governor Burt Jones.

What the campaign needs now is structure.

Verbal Marketing can help Mighty Hero Homes move from individual announcements into a coordinated mission media campaign.

Verbal Marketing brings:

A custom publishing system built for Mighty Hero Homes
Campaign writing in Drew Walston’s leadership voice
Article-based content packages
Social media copy
YouTube/livestream packaging
HeyGen and Mighty Minute scripting
Mini-cover visual direction
Email/newsletter support
Media and donor outreach support
Rapid response capacity
Google Drive organization
Post-event momentum planning

This campaign is an opportunity for Mighty Hero Homes to communicate like a movement, not just a nonprofit reacting to events.

Immediate Next Steps

Upon approval, Verbal Marketing can begin building the first approved campaign packages for

84 HOMES. ONE MISSION.

Recommended first steps:

Confirm selected campaign package.
Confirm payment and approval to begin.
Share final event details as available.
Confirm the first 2–3 campaign topics with Mighty Hero Homes leadership.
Share access to preferred logos, brand assets, photos, or event details if available.
Finalize the shared Google Drive folder.
Begin production for the May 20 campaign launch.

Closing Statement

Mighty Hero Homes has a mission that deserves consistent visibility. The June 4 Milledgeville town hall is more than an event. It is a public moment to educate the community, invite support, and build momentum around an 84-home Veteran community.

Verbal Marketing can help Mighty Hero Homes turn that moment into a structured campaign.

84 HOMES. ONE MISSION. is designed to move the campaign beyond a press release and into a full publishing system that supports articles, visuals, YouTube, Mighty Minute content, social media, donor education, media outreach, and post-event momentum.

Mighty Hero Homes is working to help Veterans rebuild their lives with dignity.

Verbal Marketing is ready to help amplify that mission.

Become A Mighty Hero Homes Ambassador | Because They Deserve Better.

BECOME A MIGHTY HERO HOMES AMBASSADOR

Veterans served with courage. Now, communities have the responsibility to serve with action.

When you support Mighty Hero Homes, you are helping advance a mission rooted in housing, dignity, wellness, community, and hope. Whether you donate, share the message, attend an event, introduce a partner, or help raise awareness, you become part of the movement to help end Veteran homelessness.

Become A Mighty Hero Homes Ambassador | Because They Deserve Better.

Learn More: MightyHeroHomes.org

WHY SUPPORT MIGHTY HERO HOMES

VETERAN HOUSING & HOMELESSNESS

Every Veteran deserves a safe place to call home.

Your support helps Mighty Hero Homes create stable, dignified housing solutions for Veterans and their families. Ending Veteran homelessness requires more than temporary shelter — it requires a community willing to build long-term stability.

VETERAN HEALTH & WELLNESS

Housing is part of healing.

When Veterans have a stable place to live, they have a stronger foundation for mental health support, physical wellness, recovery, rest, and dignity. Your support helps create the conditions where care can continue, and hope can grow.

VETERAN REINTEGRATION & DAILY SUPPORT

The transition after service should not become a fight for survival.

Mighty Hero Homes believes Veterans need more than a roof. They need access to community, resources, daily support, purpose, and a path forward. Your support helps Veterans move from instability toward independence and renewed strength.

COMMUNITY EVENTS & OUTREACH

Awareness becomes powerful when communities show up.

Mighty Hero Homes uses events, town halls, outreach efforts, and community conversations to bring people closer to the mission. Your support helps build public momentum to end Veteran homelessness.

DONOR EDUCATION & TRANSPARENCY

Donors deserve to understand the mission they are supporting.

Mighty Hero Homes is committed to helping supporters see why housing matters, what Veterans need, and how community-backed action can create lasting impact. Your donation is not just a gift — it is participation in a larger mission.

VETERAN STORIES & HUMAN IMPACT

Behind every statistic is a life, a family, and a story that deserves dignity.

Mighty Hero Homes is committed to sharing Veteran stories with respect, compassion, and purpose. Your support honors the human beings behind the mission and helps more people understand why this work matters.

ADVOCACY, POLICY & PUBLIC AWARENESS

Ending Veteran homelessness requires public understanding and community action.

Mighty Hero Homes helps raise awareness around the systems, resources, housing needs, and policy conversations that affect Veterans. Your support helps keep this issue visible and urgent.

PARTNERSHIPS, SPONSORS & LOCAL BUSINESS SUPPORT

No mission this important should be carried alone.

Mighty Hero Homes welcomes donors, sponsors, churches, businesses, civic leaders, and community partners who believe Veterans deserve better. Your support helps turn shared concern into real momentum.

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