WHAT IS YOUTUBE MARKETING?

YouTube marketing refers to the use of YouTube, a popular video-sharing platform, as a means to promote and market products, services, brands, or individuals. 


It involves creating and optimizing content on YouTube to reach and engage with a target audience. YouTube marketing can take various forms, and businesses or individuals often use it as part of their overall digital marketing strategy.

What Are The Components Of YouTube Marketing?

  • Content Creation

    Creating engaging and valuable video content is essential. This can include product demonstrations, tutorials, testimonials, behind-the-scenes footage, and more. The goal is to create content that resonates with the target audience and encourages them to watch, like, share, and subscribe.

  • Search Engine Optimization

    YouTube is the second-largest search engine after Google. To maximize visibility, videos should be optimized for relevant keywords. This includes using descriptive titles, compelling thumbnails, and detailed video descriptions. Adding relevant tags can also help improve searchability.

  • Channel Branding

    A well-branded YouTube channel helps create a consistent and recognizable identity. This involves using a consistent color scheme, logo, and banner across the channel. A well-crafted "About" section can provide additional information about the brand or individual.

  • Views & Engagements

    Building a community and engaging with viewers is crucial for YouTube marketing success. Responding to comments, asking for feedback, and encouraging viewers to like, share, and subscribe can help increase interaction and build a loyal audience.

  • Promotion Across Platforms

    YouTube videos can be promoted on other social media platforms, websites, and through email marketing. Cross-promotion can help increase views and subscribers.

  • Analytics and Insights

    YouTube provides analytics tools that allow creators to track the performance of their videos. Understanding metrics such as views, watch time, and subscriber growth can help refine the content strategy and optimize future videos.

  • Monetization

    For some content creators, YouTube can be a source of income through the YouTube Partner Program, which allows eligible creators to earn money through ads, channel memberships, and other features.

  • Next Steps

    Are you ready to transform your brand's digital presence? Let’s Speak About It!


    Contact us today to schedule a consultation and unlock the full potential of your YouTube marketing campaigns.

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How Does YouTube Contribute To My Marketing Strategy?

  • Key Statistics

    YouTube is hands down the biggest video platform in the world with 81% of users frequenting the social network.

     

    YouTube is also the world's leading music app with over three million downloads through Google Play and 1.3 million in addition from the Apple Store.

     

    Verbal Marketing manages corporate and user-generated content across all genres to share with millions of users online. We have the keys to success in 2022!


  • Share of Global Audience

    The United States is the second largest market with 240 million users on the video platform. YouTube content is preferred by 4 out of 10 viewers over traditional TV in the U.S. 


    8 out of 10 online users access YouTube for short-form videos, live streaming sessions, renting movies and TV shows. 78% of creatives agree that YouTube had a positive impact on their professional goals. 

     

    Learn how to become a professional YouTuber within the media industry with Verbal Marketing. We offer insights on how to monetize your creative efforts on visual platforms. This year we introduce the process of making video NFTs to our Prestige clients.

  • YouTube Partner Channels

    Verbal Marketing can transform your channel with a YouTube partnership which enables revenue sharing from ads placed within your content. 


    In 2021, Warner Music was ranked the most popular partner channel in the U.S., generating 35.3 million unique viewers. The official channel earned $1.3 billion in revenue during Q3 2021, its highest period ever on YouTube. 


    Imagine what we can do for your brand?



  • Brand Awarenes


YOUTUBE PARTNER PROGRAM

Verbal Marketing is committed to the continuous advancement of the creator economy. We develop strategies to assist brands in monetizing short-form videos. YouTube recently announced that short-form creators can earn ad revenue via its YouTube Partner Program.


Creators will be able to apply to the YouTube Partner Program if they meet a new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views over 90 days, earning up to 45% of ad revenue from their videos.

YOUTUBE THUMBNAILS

YouTube thumbnails provide previews of your videos, persuade viewers to watch your content, and are an important factor in ranking for YouTube's search algorithm.

 

Verbal Marketing will create and design eye-catching thumbnails to help you differentiate your visuals from the competition. Order your package and grow your channel now!

STARTER

PROFESSIONAL

$10 / package

1 Thumbnail

High-Resolution

JPEG or PNG File

Unlimited Revisions

1-Day Delivery

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